“All the good domains are taken.”
I hear this constantly from entrepreneurs justifying why they’re building their startup onGrowYourBusinessFast247.com instead of something people can actually remember.
Here’s the reality check: yes, much of the premium digital real estate has been claimed—but we’re still in the early stages of this market’s development.
Consider physical real estate a century ago. Early investors who recognized the potential of then-remote areas like Beverly Hills or Miami Beach were called crazy—until development caught up with their vision and made them wildly wealthy.
The domain market is following the same pattern. As entire industries go digital and new ones emerge, domains that seem unremarkable today will become hotly contested tomorrow.
When CBD started booming, suddenly domains like CBDOils.com skyrocketed from a few thousand dollars to six figures practically overnight. Nobody wanted NFTMarketplace.com until everyone did. The metaverse land grab is happening as we speak.
What’s fascinating about this market is how dramatically undervalued many premium names still are. A business might spend $50,000 monthly on Google Ads but balk at a one-time $30,000 investment in a domain that would reduce their ad spend indefinitely.
The scarcity element is real—there will never be another Hotels.com or Insurance.com. And unlike other assets, domains don’t deteriorate. They don’t become obsolete if properly chosen. They actually become more valuable as competition for digital visibility intensifies.
For investors willing to research emerging sectors, there’s still extraordinary opportunity. The key is thinking ahead of market demand rather than chasing existing trends.
Look beyond the obvious one-word .coms. The next frontier includes premium domains in growing verticals, international markets, and emerging technologies. Today’s seemingly expensive domain could be tomorrow’s bargain.
The gold rush isn’t over. The prospectors just got smarter.